🚀 FitMotion – Scaling with Performance Marketing

📌 How AdBaba.in helped FitMotion achieve 5.3X ROAS growth

📍 Brand Overview

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Industry: Activewear & Fitness Apparel

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Challenge: High competition & difficulty in customer retention

🔍 Our Strategy

Ad Platforms:

  • Meta Ads (Facebook & Instagram)
  • Google Performance Max
  • YouTube Ads

Targeting:

  • Athletes & fitness enthusiasts
  • Interest-based audiences
  • Custom intent audiences

Creatives:

  • Athlete endorsement videos
  • Motion-focused product visuals
  • Carousel ads highlighting features

Optimization:

  • User engagement-based retargeting
  • Automated bid adjustments
  • Optimized checkout experience

📊 Key Results

MetricBeforeAfter
ROAS2.1x5.3x
CPA₹900₹280
CTR1.0%3.4%
Revenue₹5.2L₹18.6L

💬 Client Testimonial

Our conversion rates skyrocketed, and customer retention improved significantly!
Head of Marketing, FitMotion

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