Advertiser Content Policy

1. Scope

This Content Policy applies to all advertisement creatives, text, images, audio, video, and any other material uploaded to the AdBaBa Platform by Advertisers ("Ad Content"). By submitting Ad Content, you confirm that you have read this policy and that your content complies with all requirements herein.

AdBaBa's content review is a compliance check, not an editorial endorsement. Approval of content by AdBaBa does not constitute any warranty that the content complies with all applicable laws — that responsibility rests solely with the Advertiser.

2. Prohibited Content

The following categories of content are strictly prohibited on the AdBaBa Platform. Submission of prohibited content will result in immediate rejection and may result in account suspension:

• Obscene or pornographic material — any content that is obscene as defined under Section 67 of the IT Act 2000 or Section 292 of the Indian Penal Code.
• Content targeting minors inappropriately — any content that exploits, sexualises, or otherwise targets children under 18 in a harmful manner.
• Misleading or deceptive claims — false claims about product features, pricing, availability, endorsements, or any other material fact, in violation of ASCI Code Chapter I and the Consumer Protection Act 2019.
• Tobacco and alcohol advertising targeting minors — any content promoting tobacco, tobacco products, electronic cigarettes, or alcoholic beverages in a manner that appeals to or targets persons under 18.
• Defamatory content — content that makes false statements of fact about any individual, company, brand, or group that would damage their reputation.
• Hate speech — content promoting discrimination, hostility, or violence against any person or group on the basis of religion, caste, ethnicity, gender, sexual orientation, disability, or nationality.
• Content violating court orders — any content the display of which has been restrained by any court of competent jurisdiction in India.
• Political content from unverified accounts — any advertisement with political content from any account that has not completed the Political Campaign Account (PCA) verification process.
• Banned organisations — any content promoting or glorifying organisations that have been banned by the Government of India.
• Counterfeit and fake products — advertisements for products that infringe registered trademarks or present counterfeit goods as genuine.
• Intellectual property infringement — content that uses copyrighted material (images, music, video, text) without a valid licence from the rights holder.
• Unapproved medical claims — health or medical claims not approved by the relevant Indian regulatory authority (CDSCO / FSSAI as applicable). Claims such as "cures", "treats", or "prevents" any disease or condition without regulatory approval are prohibited.
• Unregistered financial and investment promotions — content promoting investment schemes, securities, mutual funds, or financial products without disclosing SEBI registration details as required under SEBI (Advertising Code) Regulations.
• Content promoting banned substances — advertisements for substances banned under the Narcotic Drugs and Psychotropic Substances Act 1985 or any other applicable law.

3. Conditional Categories

The following categories of content require additional documentation or compliance before approval:

• Pharmaceutical products: must include required statutory warnings and comply with Schedule J and Schedule H provisions as applicable. Prescription-only medicines may not be advertised to the general public.
• Alcohol advertising: permitted only in accordance with applicable state laws and must not be targeted at or appeal to persons under 25. Must include responsible drinking messaging where required.
• Financial services: must include SEBI, RBI, or IRDAI registration details as applicable. Mutual fund advertisements must carry standard statutory disclaimers.
• Real estate: must comply with RERA disclosure requirements for the relevant state. RERA registration number must be included in the creative.
• Political advertising: exclusively through a verified Political Campaign Account. Refer to the Political Advertising Policy for full requirements.

4. Content Approval Process

All advertisement creatives are reviewed by AdBaBa before the first campaign run:

• If your creative is rejected, you will receive a notification with the specific reason for rejection within the review period.
• You may submit a revised creative addressing the stated reason once. A second revision submission following a second rejection is not permitted for that specific campaign.
• AdBaBa reserves the right to reject any creative without providing reasons in cases where the content clearly violates this policy or applicable law.
• Once a creative is approved for a campaign, the same creative may be reused in future campaigns without re-review, provided the content has not changed.

5. Enforcement

AdBaBa may take the following enforcement actions for violations of this Content Policy:

• Rejection: refusing to approve or run an advertisement.
• Removal: taking down a live advertisement that is found to violate this policy after approval.
• Account suspension: temporary suspension of access to the Platform pending investigation.
• Account termination: permanent removal from the Platform for serious or repeated violations.
• Reporting to authorities: referral to law enforcement, the ECI, ASCI, or any other relevant regulatory authority where content may constitute a criminal offence or regulatory violation.

No refund is provided where a campaign is removed or suspended due to the Advertiser's violation of this Content Policy.

6. Reporting Violations

Any user, Screen Owner, or member of the public may report advertisement content that they believe violates this policy by emailing grievance@adbaba.in with a description of the content and the reason for the report. AdBaBa will review all reports and respond within 15 days. Valid reports will result in content review and appropriate enforcement action.